SEO Services Jacksonville

Why is SEO So Important?

Gone are the days of thumbing through thick Yellow Pages directories every time you needed a plumber or the address of the closest florist. While we may still ask a friend for a referral chances are that when we are in need of a specific product or service we will fire up the laptop or tablet, and when away from the home the smartphone is the source of information we rely upon. The digital age we find ourselves living in has coined the phrase “Google it”.

When a potential customer uses Google to find a specific service provider i.e. plumber, electrician, lawyer and the like, in order for you to have a chance at that person’s business your website needs to be the first one they see when the search results appear. The 3 websites listed at the top of the results get a whopping 60 percent of the clicks, so you can see how important it is to be among those top 3. Failing to have your website appear in the top 3 will potentially cost you a lot of business, and if your website isn’t even on the first page of Google search results you have little to no chance of being found.

Search Engine Optimization (SEO) is the term applied to the tactics used to rank your website among the top search results for specific keywords. Such measures may include having the correct website structure, pages and backlinks* that are relevant to your business.

*a backlink is a link that is being referred to your website by another. Google ranks a link by how relevant it is and how much authority the site linking to yours has. For this reason it is important to get good quality backlinks in order to rank higher in search results.

Isn’t SEO Dead?

While there are other ways to get digital traffic, organic search is still the biggest source. As long as Google remains the biggest player in the search engine market there will be a constant source of highly targeted, organic traffic accessible through billions of searches on a daily basis.

SEO isn’t DEAD, is EVOLVING

Currently an estimated 3 billion people worldwide have access to the Internet and this number is growing rapidly. Businesses should allocate a significant portion of the marketing budget to SEO, more specifically to ranking in the top search results for relevant keywords. Failing to appear in the top results means your potential customers can’t find you and that means lost business revenue. In addition, if your competition is focused on ranking for those keywords they are gaining the customers who should have been coming to your website.

The amount of traffic to your website is directly related to the number of keywords you rank highly for. Chances are most people do not even know your business exists, and unless you appear in the top results when they search for a service or product that you offer, they will continue to be totally oblivious to your presence. Meanwhile, your SEO-savvy competitor’s website is making sales.

Why anyone would think SEO is dead is anybody’s guess, but it is quite likely that the people saying it are either not very knowledgeable about SEO or they are resorting to scare-mongering in order to chase others away from SEO to be able to have all that organic Google traffic sent their way.

In summary: The goal of SEO is to get your website to rank among the top 3 results of a search results page for as many keywords as possible that are relevant to your business. i.e.

yourbusiness + city/area
yourservice + city/area

We are the leading SEO experts in Jacksonville who know your industry and customers, and will get you the results you need. SEO Services Jacksonville is the leading digital marketing agency in the area and will bring you leads while you take care on running your business.

Safe SEO Service Jacksonville

While it certainly happens that so-called expert SEO agencies have been known to spend a lot of time and the business owner’s money working on a website only to find the website is penalized, rankings drop like a lead weight and traffic stops dead, our Jacksonville SEO company takes our customer’s SEO requirements very seriously.

While Google has complete control over the rankings given to websites via its algorithm, no guarantees can be given as to what rank any specific website can achieve. That being said however, we are committed to the safest SEO practices possible. We conduct extensive studies of Google’s algorithm so that we can act immediately upon updates as they are released. In addition we run comprehensive tests and experiments to ascertain what provides effective results with Google ranking, investing a sizable amount of our financial resources to do so.

We know that without you, our clients, we would have no business so we are committed to providing the highest level of satisfaction.

Our link building strategies insure we adhere to Google’s strict guidelines for building natural links that come from relevant authority sites, and complying with best practices for content outreach and anchor text ratios. We know the importance of being able to remove or edit links at a later date and to this end we aim to take complete control of every link we build.

Our methods of link building do not include the use of automated tools or software that could cause your website to be severely penalized and even crippled. We prefer to use manual methods that build links in a natural way that Google favors.

How Much Does SEO Cost?

Just as could be said for almost any product or service we buy, the same can be said for Jacksonville SEO services i.e. you get what you pay for. Costs vary depending upon the level of results the client requires. Less reputable companies may offer you SEO services for as little as $99 a month, 904SEO has a different approach, we recommend the services that your business required to rank as fast as possible staying in the white hat SEO with a long-term goal.

To achieve excellent SEO results it takes experience, knowledge and skill. Good SEO does not come cheap. An SEO expert knows where and how to get quality links but often these links come with a price tag. There is a considerable time investment required to insure your website gets the social signals and links it needs and this does not happen overnight. In order to appear to have been gained naturally the link building needs to be done within the correct time frame.

While the goal is to attain a high Google ranking, if SEO is done incorrectly you may experience an initial period where your site ranks well and then drops when Google penalizes it. It may be that your site never ranks at all.

It is imperative that the company / person you choose to do the SEO on your website be reputable, be an expert in Jacksonville SEO and be able to satisfactorily address our specific needs. We urge you to avoid putting your website into the hands of a cheap SEO service provider who makes promises they are unable to keep. Once damage has been done it can be incredibly difficult, if not impossible, to repair your site and have it regain the rankings it had beforehand.

In business, ultimately it does not matter how much a service costs, as long as that service generates a positive ROI on your investment. SEO can generate enormous returns (especially when your business is in an industry with high average customer values), but only when targeting the correct keywords. Visitors to your website mean nothing if those visitors don’t convert. Thus, investing in SEO will only be profitable for you if you choose a capable service provider AND if you target the correct keywords.

Here at 904SEO, we take pride in helping and educating our customers to ensure that their SEO campaigns provide the highest possible ROI. Our premium Jacksonville SEO Service is one of the best in town. Give us a call to schedule a Free Consultation

SEO Jacksonville, What’s Next?

To learn more about how we can improve your search result rankings in Google.com (and Google.com internationally), we offer a free consultation to help you make a decision.

Jacksonville SEO: there are no hidden charges or fine print. We’re offering 100% pure value, 100% free of charge.

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