Case Study: Sheppard, White, Kachergus, & DeMaggio, P.A.

About the Sheppard, White, Kachergus, & DeMaggio, P.A.

The Sheppard, White, Kachergus, & DeMaggio, P.A. is a criminal defense lawyers in Jacksonville, FL. Their reputation as criminal defense attorney is impeccable.  The Law Firm defends clients on cases ranging from white collar crime to DWIs to firearms law and strives to be accessible to all Jacksonville residents.

The Challenge:

Surfacing the Sheppard, White, Kachergus, & DeMaggio, P.A. name in a cluttered criminal law market

The phrase “criminal defense law firm,” and all related phrases are highly competitive, especially around the legal hub of downtown Jacksonville. In order to help their online practice gain visibility, we needed to help him launch an optimized and modern website that could break through that clutter for local searches, fast.

The Strategy:

House content that addresses the full range of Sheppard, White, Kachergus, & DeMaggio, P.A. practice areas and focus on local SEO

The Sheppard, White, Kachergus, & DeMaggio, P.A. Law Firm represents clients across a range of practice areas in both trial and appellate court, which we wanted to make sure the site took advantage of. We worked with the Sheppard, White, Kachergus, & DeMaggio Law team to create comprehensive, continuous content to answer the questions that searchers needing legal help were asking. We worked to make sure there were no gaps between services that the firm offers and content that the website hosts.

Reaching out from this strong base, we optimized all directories, profiles, and mentions for maximum local SEO support. We made sure to leave no local cyber connection opportunities unexplored in the legal sphere.

Check out more on what we mean by optimizing for local SEO here.

The Results:

A top competing Jacksonville criminal law firm

If you’re searching in the Jacksonville area for an attorney for any crime that Sheppard, White, Kachergus, & DeMaggio defend, you can expect to see Sheppard, White, Kachergus, & DeMaggio Law Firm in the top of your results. The modern website triggers local knowledge panels and results in the Google Maps three pack, as well as strong basic organic rankings. The firm name quickly paced from a strong law reputation to having a presence in the digital space, soon bringing in healthy direct search traffic in addition to organic search.