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10 Benefits of Using Instagram to Promote Your Small Business

benefits of instagram

On average, we spend around two hours a day on social media. Yes, that’s over five years of your entire life spent scrolling through Facebook, Youtube, Snapchat, and others.

Businesses have been capitalizing on this fact for years, utilizing ads and influencers to push their products.

Wondering if devoting resources to your business Instagram is worth it? Keep reading to learn all about the ten top benefits of Instagram that will convince you.

1. Time Is On Your Side

Instagram is only second to Facebook in terms of how much time people spend on the app. This means you have a huge opportunity to advertise to a very captive audience.

Using social media is a key cornerstone of digital marketing in today’s world.

2. Opportunity to Drive Sales

You might not realize it, but Instagram actually has big sales potential. The platform drives more sales than sites like Pinterest. The visual aspects of Instagram allow your products alone to shine.

3. Attention Grabbing

People pay more attention to images than blocks of text. This is why Instagram is the perfect avenue to attract new potential customers.

4. Ability to Target Ads

Since Facebook purchased Instagram a few years ago, capabilities with ads have dramatically increased. This means you can choose who sees your business ads based on age, location, internet behavior, and many other data points.

5. Benefits of Instagram: Trackable Results

As mentioned, you are able to create curated and specific ads, but that alone isn’t enough. Instagram lets you gather insights through the Ads Manager. Through this, you can see clicks, leads, and conversions.

With this information, you can measure progress towards a goal or make adjustments to ads that are not performing well.

6. Instagram Business Profiles

With Instagram, you can designate your account as a business account. Doing this gives you many features to help promote your business.

A few examples include the ability to promote with posts and see insights into how your account is performing.

7. Interact with Followers

Instagram tends to get engagement levels with businesses and brands that are higher than even Facebook. Users spend all day ‘liking’ posts, so it is really easy to encourage high levels of engagement.

8. Branded Hashtags

One way to keep engagement with customers fresh and en trend is to utilize branded hashtags. This makes it very easy for people to find you and then follow you.

9. Learn Details about Your Customers

Using Instagram and associated insights means you can learn detailed information about them.

Yes, you probably know their age range, but taking a look at the posts they like may allow you to understand their humor or colors they are drawn to.

10. Influencers

The key to content marketing is reaching your target audience. With Instagram, you can pair up with an influencer to promote your business. Some influencers have millions of followers.

This means a collaboration with them will show tons of people your products.

Nail Your Next Instagram Post

As you can see, there are many benefits of Instagram. Using the platform to promote your business and products should be a no-brainer.

Do you have additional questions about digital marketing or SEO? Be sure to reach out, we would love to help you!

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