5 Ways UX Will Make or Break Your Website

Would you like to see a serious boost in conversion rates?

Then don’t underestimate the importance of website design.

A recent study by Forrester Research shows that better user experience (UX) design could yield conversion rates up to 400%.

So if you’re not getting those conversions, then it’s time to step back and take a look at how a typical viewer is experiencing your website. Because it’s one thing to get people your site, but it’s another to keep them there.

And it all starts with the design.

The Importance of Website Design Cannot Be Denied

And having good UX in your design isn’t just a plus. It’s crucial.

Simply put, UX is important because it attempts to fulfill the user’s needs.

Good UX provides positive experiences that keep users loyal to your product or brand. And that’s great for them.

But this meaningful user experience is also good for you because it allows you to define the journeys on your website that better lend themselves to the success of your business.

All of this creates a solid foundation on which your brand can grow.

So What Makes for Good UX?

It’s pretty simple really. Ask yourself the following five questions about your website:

1. Is It Mobile Responsive?

This one should be a no-brainer at this point.

Yet, some businesses have yet to optimize their sites for phones and tablets. And that’s a big mistake because these have become the primary sources for accessing websites.

So be sure yours is.

2. Is it Easy to Use?

Does your navigation make sense? Or does the wire frame for your website look like a complicated spider web?

Keep everything simple and easy to understand.

Users come to your site seeking something. It should take minimal clicks to get them there.

And you certainly don’t want them to get lost.

3. What Is Its Value?

Your website needs to provide the user with a meaningful experience.

Stick with the product or service you’re offering. This includes the content on your blog. And you should have a blog. It’s great for building SEO through link-building.

You may well have the easiest website to navigate. But if there’s too much irrelevant content or information, you’ll drive users away.

Even the loyal ones.

4. Is It Engaging?

You really have to know your demographic for this one.

If your product is high-end fashion, then, of course, your design needs to be stunning if it’s going to compete.

But if you’re selling farm equipment, a website with a highly aesthetic experience is going to be lost on the farmer looking for a reliable tractor.

Of course, you still want your site to be easy to use and offer value. But what makes it engaging will depend heavily on your audience.

5. Have You A/B Tested It?

Even will all of the above in play, it’s always a good idea to give your site a trial run.

Have visitors access different versions of it. Let them get comfortable with navigating the links and taking in the content.

Then find out what they liked and didn’t like.

From there, you can update as needed.

Is Your UX up to Snuff?

Now that you have a better grasp on the importance of website design, it may be time to give yours the once-over.

Need help?

Contact us today to get a schedule a FREE consultation on how to improve your UX and start getting more conversions.