You spent a good chunk of change building a website. You dedicated hours upon hours writing its content. You launch it to the World and… nothing. Nada. Zilch.
Maybe Google hasn’t seen the site yet? Maybe it’s not good enough? You think.
What’s likely missing is SEO.
What does SEO stand for? How can you apply its techniques to improve search rankings and traffic? Stick in there because you’re about to find out.
SEO is short for Search Engine Optimization.
As the name implies, SEO is the application of best practices and techniques to help a site rank. Think of SEO as the building to your brick & mortar location — business is impossible without it.
In fact, low rankings cost you money as efforts and investments show no positive return. You waste time and energy with a site bottom ranking.
Here are a few reasons why SEO matters besides ranking:
SEO is the on-going improvements in funneling leads. Your SEO work effectively drives free leads to your business — what’s not to love?
It’s hard to say without examining the website analytics and data. But, there are many common mistakes ruining search potential first-time webmasters make.
Common SEO mistakes and troubles could include:
One must think of the big picture when considering the “what is optimization?” question. Google’s goal is providing services to help its users. This happens to include delivering relevant, trustworthy content.
Debate continues whether social accounts contribute to SEO. But, social media marketing (SEM) creates a holistic benefit to a site’s quality.
How so? Social media provides:
An SEO/SEM strategy gets your business’s website in front of users and influencers. These individuals are likely to share its content. And, provide backlinks if it provides good, relevant information to their audience.
One of the best ways to increase search ranking is through link building.
We recommend you get in touch to schedule an SEO consultation.
Our consultation does a deep examination of your site and its SEO faults. We’ll take the guesswork out of SEO so you can enjoy the benefits of high rankings.
Give us a call. Send an Email. We’re here to help.