Low Rankings Are Costing You Money: Learn 3 Ways to Improve It Fast

In the world of modern marketing, the importance of a good SEO strategy can no longer be ignored. How your website is ranked in Google can be the difference between life and death for your business, so getting it right is crucial.

These days everyone is trying to figure out how to be on top of Google search. With 61% of marketers now listing SEO improvement as their number one priority, guidance is highly sought-after. If you’re new to SEO, then there are a few simple steps you can take to ensure your site goes from low-ranking to high-ranking in no time at all.

Find Out Where You Stand

If you want to improve your SEO fast, you need to know where you stand. There could be any number of reasons why you aren’t getting the traffic you deserve, and finding out is key.

You’ll need to download some free or paid software to assess your rankings analytics, such as Google Analytics, which will help you determine where you’re falling short. Arrange an audit of your site by SEO professionals, who will be able to flag what you’re doing wrong.

Always keep a keen eye on the competition. Competitor sites may have more sophisticated SEO tactics than you do at the moment, so analyze their pages to see where their traffic is coming from.

Get Those Links

A cornerstone of where your site is positioned on search engines is links and link-building. High-ranking sites will have a lot of links from other authoritative sites directing to themselves. These can either be paid links, pre-arranged agreements, or organic links.

Links to your site should always be high-quality, and Google will know if you’re cheating. Algorithm updates have evolved to the point where sites that have lots of low-quality links directed at them will be punished and ranked lower, therefore being harder to find.

If you want high-quality, rewarding links there are a few things to aim for. Firstly make sure links are all relevant, preferably from sites in the same sector as you. Link-building sites should be as well-known and authoritative as possible.

If you’re stuck, use some rankings analytics to see what kind of links your competitors have pointing to them.

High-ranking Keywords

How is Google so fast at ranking sites? Of all of the factors that go into complex search engine algorithms, keywords are the most important.

Keywords are what users type into the search engine, so the more the better. You need to get a good idea of what keywords your target audience would be searching for, and then make sure your content is as keyword-rich as possible.

For example, if you’re selling say, headphones online, you need to think about what a potential buyer would type into the search bar. Think short phrases like “best headphones online” or “high-quality sound headphones”. Make sure your web pages and copy are as dense as possible with these terms.

Learn More

To find out where you stand and what you can do to achieve a high-ranking website, you can arrange a free consultation at any time.