7 Reasons DIY Web Design Is a Rotten Idea
August 26, 2018
What’s New in SEO in 2018 and What You Need to Do About It
September 3, 2018
You spent a good chunk of change building a website. You dedicated hours upon hours writing its content. You launch it to the World and… nothing. Nada. Zilch.
Maybe Google hasn’t seen the site yet? Maybe it’s not good enough? You think.
What’s likely missing is SEO.
What does SEO stand for? How can you apply its techniques to improve search rankings and traffic? Stick in there because you’re about to find out.
What Does SEO Stand For?
SEO is short for Search Engine Optimization.
As the name implies, SEO is the application of best practices and techniques to help a site rank. Think of SEO as the building to your brick & mortar location — business is impossible without it.
In fact, low rankings cost you money as efforts and investments show no positive return. You waste time and energy with a site bottom ranking.
Why Does SEO Matter?
Here are a few reasons why SEO matters besides ranking:
- Builds authority through a wider online reach
- Manages and maintains your business’s reputation
- Collects and provides valuable visitor/lead data
SEO is the on-going improvements in funneling leads. Your SEO work effectively drives free leads to your business — what’s not to love?
Why is My Website Ranking so Low?
It’s hard to say without examining the website analytics and data. But, there are many common mistakes ruining search potential first-time webmasters make.
Common SEO mistakes and troubles could include:
- Discoverability: Verify your website isn’t blocking Google in the Robots.txt file. Then, submit the website and sitemap to Google via Webmaster Tools.
- Usability: Slow loading and unfriendly mobile site layouts impact performance and search rankings. Get better hosting and a responsive site design to rapidly fix this issue.
- On-Page SEO: Find relevant business keywords using tools and apply them to each page. Craft unique titles, descriptions, URL, and content for each. And, interlink between pages with top pages receiving the most links.
- Link Building: Build links from websites through guest posting, comments, and/or interviews. Try contributing to news stories and ask for a feature. Or, suggest a better resource (yours) a site is linking.
- Content: Create long-form content including keywords and media. Strive to become the topic’s authority by sharing your best information.
How does Social Media Play Into SEO?
One must think of the big picture when considering the “what is optimization?” question. Google’s goal is providing services to help its users. This happens to include delivering relevant, trustworthy content.
Debate continues whether social accounts contribute to SEO. But, social media marketing (SEM) creates a holistic benefit to a site’s quality.
How so? Social media provides:
- Third-party verification
- Active participation
- Outreach efforts
An SEO/SEM strategy gets your business’s website in front of users and influencers. These individuals are likely to share its content. And, provide backlinks if it provides good, relevant information to their audience.
One of the best ways to increase search ranking is through link building.
What’s the Best Way I Can Fix My Site, Now?
We recommend you get in touch to schedule an SEO consultation.
Our consultation does a deep examination of your site and its SEO faults. We’ll take the guesswork out of SEO so you can enjoy the benefits of high rankings.
Give us a call. Send an Email. We’re here to help.
